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Resume

Achievements and Experience

Through many years of hard work and dedication, I’ve established a strong career in this industry. Directed, inspired, and motivated team of designers to elevate product aesthetic and quality. Worked closely with other accessory directors and designers to create and developing the APP, digital site, corporate identity and branding, look and feel and style guides for Hi-profile events, organizations and city developments. Each role has been a dynamic endeavour, providing me with an opportunity to develop both personally and professionally. I’m always looking for new projects and partners to collaborate with, so get in touch if you’d like to connect.

Bloomberg, NY
2/16 – Present

Creative Director-Bloomberg Philanthropies

  • Contributed to creative process through original ideas and inspiration

  • Build and maintain relationships with business partners across marketing, city offices and non profit organizations

  • Direct the concept of and lead day to day design of all marketing assets including digital and print assets including campaign concepts, emails, social ads and print

  • Direct and oversaw photo shoots, retouching, campaign concepts, print and digital for Bloomberg Philanthropies annual report, and foundation/company videos

  • Develop and enforce design guidelines, templates, and workflow processes for internal and external communications outputs and materials

  • Create and direct event conference for Bloomberg Harvard City Leadership Initiative , Global Business Forum and Climate Exchange (Conference hosted by Bloomberg and Vanity Fair). All the conferences were hosted for mayors and heads of states around the world

  • Director new banding on print and digital for nonprofit organization and company program, such as CUNY, Collegepoint, Mayor Challenge, Digital Accelerator, 20 years 9/11 Memorial Museum and Asphalt Art

  • Preserved branding standards for the cities support by Bloomberg associate, such as Newark, Atlanta, Chicago, San Francisco, Milan, London and Lima

  • Collaborated with the engineering and mobile team on application interfaces for Bloomberg Connects APP. Promoted and developed app on social media platform. Supported sponsorship museums on the partnership branding and museum materials

Bloomberg 2020 Presidential Campaign
11/19 – 3/20

Creative Lead Director

  • Design and create all digital and print assets

  • Ensure that all designs adhere to brand guidelines with minimal guidance

  • Stage design for the campaign rally

  • Oversee brand visual identity across the campaign and authoritatively handle project workflows

Bloomberg, NY
11/14 – 1/16

Freelance Designer

  • Contributed to creative process through ideas and inspiration for internal campaign

  • Preserved branding standards of assigned accounts

  • Collaborated with production on task list creation to meet overall project goals on time

  • Carefully prepared design layouts into prepress files for offset, web and printing

  • Managed multiple projects effectively in demanding environment with tight deadlines

  • Developed print materials such as brochures, banners and signs

TBWA\Chiat\Day, NY
4/14 – 11/14 

Senior Designer

  • Assisted in design, development and implementation of guidelines. 

  • Responsible for releasing final mechanicals to vendors, including all release aspects from collecting files and burning disks, to FTP protocols

  • Collaborated with Senior Art Director

  • in designing media, promotional materials, booklets and brochures for Nissan, Infiniti, Hewlett Packard and Michelin

Butts and Arrows Creative
1/14 – 5/14

  • Designed seasonal print ads and window decals for Beefeater

  • Created promotion pieces for Pernod Absinthe and Seagrams

Freelance Art Director

GlobalWorks, LLC, NY,
11/07 – 12/13

Studio Design Manager / Art Director

  • Worked with clients to gather and define requirements, establish scopes and managing project milestones

  • Developed collateral such as display, marketing and packaging materials to support product branding strategies

  • Develop production and process strategies

  • Developing brand specific art directions, pulling swipe and building creative briefs
    for brand partners

  • Designed new art work for use in range of advertising, marketing and corporate branding projects

Award

Bloomberg Philanthropies Annual Report 2017
Won Bronze in the Publishing Category from Creative Pool

Resume : CV
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